Creative Communications
for Thoughtful Brands
Marketing that sounds like the real you.
West & Word is an independent communications studio helping thoughtful organizations find their voice and reach the people who need to hear it.
What we do
Three pillars: positioning, messaging, and communications strategy. Done with care, not churn.
Who we work with
Small businesses & startups
Founders building something new who need a story that travels.
Authors & creatives
People whose work is the product, and whose words need to do it justice.
Mission-driven organizations
Nonprofits and civic groups whose cause deserves to be understood.
A one-page starter
A free guide to clarifying your positioning in an afternoon.
From Karen
Hi — I’m Karen Westing. I spent 15+ years leading communications at the YMCA, the City of Seattle, and Philanthropy Northwest. West & Word is what came next.